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Who we are
Effective Date: March 19, 2026
Last Updated: March 19, 2026
At PRAREKA, we value the trust you place in us when sharing your personal information. This Privacy Policy describes how PRAREKA ("we," "us," or "our") collects, uses, discloses, and safeguards your personal data when you visit our website, shop from our storefronts, or interact with our brand services. By accessing our website or purchasing our products, you consent to the data practices described in this policy.
Information We Collect
We collect information necessary to process your orders, provide a personalized shopping experience, and communicate with you effectively.
- Identity & Contact Information: Your name, shipping address, billing address, email address, phone number, and account login credentials.
- Transaction & Payment Information: Details about the products you purchase, order history, and payment details. (Note: We do not directly store your credit/debit card numbers or UPI PINs; all financial transactions are processed securely through authorized, encrypted third-party payment gateways).
- Technical & Device Data: Your IP address, browser type, device type, operating system, time zone settings, and location data when you browse our website.
- Usage & Interaction Data: Information about how you navigate our website, products you viewed or added to your cart, page response times, and search queries.
- Marketing & Communications: Your preferences in receiving marketing updates from us, and your correspondence history if you reach out to our customer support team.
How We Collect Your Data
We use different methods to collect data from and about you, including:
- Direct Interaction: Information you give us by filling in forms on our website, creating an account, subscribing to our newsletter, or contacting us via WhatsApp, email, or social media.
- Automated Technologies: As you interact with our website, we automatically collect technical data using cookies, server logs, and similar tracking tools.
- Third Parties: We may receive data from payment gateways, delivery partners, and analytics providers (such as Google Analytics).
How We Use Your Information
We use your data strictly to fulfill our business commitments to you, including:
- Order Fulfillment: Processing your orders, verifying payments, arranging shipping, and managing returns or exchanges.
- Customer Support: Responding to your queries, troubleshooting order issues, and managing warranty or defect claims.
- Personalization & Analytics: Improving our website functionality, refining our product listings, and optimizing your shopping experience based on aggregate behavior.
- Marketing Communications: Sending you updates about new collection launches, festive offers, and personalized recommendations (only if you have opted in to receive them). You can opt out at any time.
- Legal Compliance & Security: Detecting, preventing, and addressing fraudulent transactions or security vulnerabilities to protect both you and our brand.
Sharing Your Information
PRAREKA does not sell, rent, or trade your personal information to third parties for their marketing purposes. We only share your data with trusted partners who help us run our business:
- Logistics & Courier Partners: To deliver your jewelry pieces to your doorstep.
- Payment Gateways: To process your transactions safely via secure encryption.
- Technology Providers: E-commerce platform hosts, website analytics tools, and communication tools (like automated tracking SMS or WhatsApp updates).
- Legal Requirements: If required by law, court order, or government authority to comply with legal obligations or prevent fraud.
Cookies and Tracking Technologies
Our website uses cookies to enhance your browsing experience. Cookies help us remember items in your shopping cart, recognize you when you return, and understand which parts of our website are most popular. You can choose to disable cookies through your browser settings, though doing so may limit your ability to use certain features of our website.
Data Security
We implement industry-standard administrative, technical, and physical security measures to protect your personal data from unauthorized access, loss, or alteration. All transaction data is processed using secure socket layer (SSL) encryption technology. While we strive to use commercially acceptable means to protect your information, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
Your Data Rights
Depending on your location, you have specific rights regarding your personal data, including:
- Access & Correction: The right to request access to the personal data we hold about you and ask for corrections if it is inaccurate or incomplete.
- Opt-Out: The right to unsubscribe from our marketing emails or text alerts at any time by clicking the "Unsubscribe" link or replying "STOP".
- Erasure: The right to request that we delete your account and personal data, subject to certain legal or operational retention requirements (such as tax compliance or active order processing).
Children’s Privacy
Our products and services are intended for adults. PRAREKA does not knowingly collect personal data from individuals under the age of 18 without parental consent. If we discover that a minor has provided us with personal information, we will delete it immediately.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business practices or legal obligations. The "Effective Date" at the top will indicate when the policy was last revised. We encourage you to review this page periodically to stay informed.
Contact Us & Grievance Redressal
If you have any questions, concerns, or requests regarding this Privacy Policy or how your data is handled, please contact our designated Grievance Officer:
- Brand Name: PRAREKA
- Email Address:: support@prareka.in
- Mailing Address: E-2568, Raja Ji Puram, Lucknow, Uttar Pradesh, India -226017
- Contact Number: +91-9278401395